Big Data

Demystifying the DMP

In the first of a 2-part series, our Lead Consultant, David Lovie, busts some myths around the Data Management Platform.

Brand vs Customer: who is responsible for personalisation?

Our new Senior Data Planner, Caitlin Hubbard, talk us through the challenge of personalisation and questions the role the consumer themselves should be playing in this process.

How Machines Learn

Fuel's Head of Analytics, Michael Baines, debunks some myths around Artificial Intelligence, Machine Learning and what it means for marketers.

The Politics of Value Exchange

The day after Election 2017, Fuel’s Eve Fantom discusses how political use of Big Data will lead to increased public awareness of the 'value exchange'.

The Data-Driven President

What Trump’s election tells us about the power of personalised messaging at scale.

When to send?

Our Digital Campaign Manager, Duncan Jones, tells us why traditional concepts like send time optimisation are becoming less relevant in a world where personalisation is king.

The Rise of the Big Data Consumer

What Gartner's latest 'Hype Cycle' tells us about the way consumer's will monitor, and utilise, their own data.

Consumers in the driving seat

Fuel CEO Charles Ping tells us why, when it comes to personalised marketing, the consumer is always in charge.

How much for your data?

Why, in a world of sceptical consumers and personalised marketing, brands should give more in exchange for customer data.

Don't Say the 'M' Word

Why the millennial segment no longer exists in an age of increasing personalisation.