Big Data

Retail's Survival of the Fittest

Why omnichannel customer experience lies at the heart of surviving the high street.

Failure to Prepare is Preparing to Fail: The Anatomy of a Dashboard

In the second of a three-part series, Jon Ede takes through best practice for a data dashboarding project.

Emojis: A Picture Says a Thousand Words

How ‘sentiment at scale’ could open up a new world of insight to marketers.

Data vs. Creative: What's The Fuss?

Matt Tilling tells us why the 'data vs. creative' discussion is a moot point in today's marketing landscape.

Substance Over Style: The Anatomy of a Dashboard

In the first of a three-part series on dashboarding and how to get it right, Jon Ede tells us why the data behind a dashboard is just as important as the way it’s presented.

Duncan's Email Checklist

Our Digital Campaign maestro, Duncan Jones, reveals his top tips for hitting those open-rate targets.

The Funnel: sometimes the old ways are the best

What does the future of the marketing funnel look like in an omnichannel world?

Campaign Optimisation

It’s very easy to launch an activity, see an improvement and sit back. However, progress never sleeps and there are always ways to improve activity. Our innate curiosity drives us to find improvements, whether through the aggregations of small gains or a well thought-out change of direction.

Predictive Analytics

Who is it for?

A strategy driven by relevant communications needs to be powered by predictive analytics. Clients who want to make the next communication the right one need to understand what to do next, what to say next, when to say it and through which channels.

Digital Analytics

Who is it for?

Understanding how customers consume digital assets, making recommendations and delivering improvements is key to improving digital performance. As more customers become multi-device, driving improvement at an individual level is critical.