Data Planning

Demystifying the DMP

In the first of a 2-part series, our Lead Consultant, David Lovie, busts some myths around the Data Management Platform.

When to send?

Our Digital Campaign Manager, Duncan Jones, tells us why traditional concepts like send time optimisation are becoming less relevant in a world where personalisation is king.

How much for your data?

Why, in a world of sceptical consumers and personalised marketing, brands should give more in exchange for customer data.

Failure to Prepare is Preparing to Fail: The Anatomy of a Dashboard

In the second of a three-part series, Jon Ede takes through best practice for a data dashboarding project.

Data vs. Creative: What's The Fuss?

Matt Tilling tells us why the 'data vs. creative' discussion is a moot point in today's marketing landscape.

Substance Over Style: The Anatomy of a Dashboard

In the first of a three-part series on dashboarding and how to get it right, Jon Ede tells us why the data behind a dashboard is just as important as the way it’s presented.

Duncan's Email Checklist

Our Digital Campaign maestro, Duncan Jones, reveals his top tips for hitting those open-rate targets.

What to do about ad blockers?

What can advertising learn from the world of CRM in the fight against ad blockers?

The Funnel: sometimes the old ways are the best

What does the future of the marketing funnel look like in an omnichannel world?

Predictive Analytics

Who is it for?

A strategy driven by relevant communications needs to be powered by predictive analytics. Clients who want to make the next communication the right one need to understand what to do next, what to say next, when to say it and through which channels.