Digital Analytics

Brand vs Customer: who is responsible for personalisation?

Our new Senior Data Planner, Caitlin Hubbard, talk us through the challenge of personalisation and questions the role the consumer themselves should be playing in this process.

How Machines Learn

Fuel's Head of Analytics, Michael Baines, debunks some myths around Artificial Intelligence, Machine Learning and what it means for marketers.

The Politics of Value Exchange

The day after Election 2017, Fuel’s Eve Fantom discusses how political use of Big Data will lead to increased public awareness of the 'value exchange'.

The Data-Driven President

What Trump’s election tells us about the power of personalised messaging at scale.

When to send?

Our Digital Campaign Manager, Duncan Jones, tells us why traditional concepts like send time optimisation are becoming less relevant in a world where personalisation is king.

The Rise of the Big Data Consumer

What Gartner's latest 'Hype Cycle' tells us about the way consumer's will monitor, and utilise, their own data.

Don't Say the 'M' Word

Why the millennial segment no longer exists in an age of increasing personalisation.

Emojis: A Picture Says a Thousand Words

How ‘sentiment at scale’ could open up a new world of insight to marketers.

Digital Analytics

Who is it for?

Understanding how customers consume digital assets, making recommendations and delivering improvements is key to improving digital performance. As more customers become multi-device, driving improvement at an individual level is critical.

Email Campaign Management

Who is it for?

To deliver truly relevant marketing, and stand out from the noise, campaigns need to be built that deliver true value to customers.

There’s no escaping that relevance means complexity, both in data and in the execution of campaigns. Our campaign management experience means we can help clients who want to build complex campaigns and systems and support them moving forward.