Brand vs Customer: who is responsible for personalisation?

Our new Senior Data Planner, Caitlin Hubbard, talk us through the challenge of personalisation and questions the role the consumer themselves should be playing in this process.

When to send?

Our Digital Campaign Manager, Duncan Jones, tells us why traditional concepts like send time optimisation are becoming less relevant in a world where personalisation is king.

Duncan's Email Checklist

Our Digital Campaign maestro, Duncan Jones, reveals his top tips for hitting those open-rate targets.