Big Data

Why omnichannel customer experience lies at the heart of surviving the high street.

In the second of a three-part series, Jon Ede takes through best practice for a data dashboarding project.

Failure to Prepare is Preparing to Fail: The Anatomy of a Dashboard

How ‘sentiment at scale’ could open up a new world of insight to marketers.

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Matt Tilling tells us why the 'data vs. creative' discussion is a moot point in today's marketing landscape.

Data vs. Creative: What's The Fuss?

In the first of a three-part series on dashboarding and how to get it right, Jon Ede tells us why the data behind a dashboard is just as important as the way it’s presented.

Substance Over Style: The Anatomy of a Dashboard

Our Digital Campaign maestro, Duncan Jones, reveals his top tips for hitting those open-rate targets.

What does the future of the marketing funnel look like in an omnichannel world?

The Funnel: sometimes the old ways are the best