Digital Analytics

Our new Senior Data Planner, Caitlin Hubbard, talk us through the challenge of personalisation and questions the role the consumer themselves should be playing in this process.

Street sign

Fuel's Head of Analytics, Michael Baines, debunks some myths around Artificial Intelligence, Machine Learning and what it means for marketers.

The day after Election 2017, Fuel’s Eve Fantom discusses how political use of Big Data will lead to increased public awareness of the 'value exchange'.

What Trump’s election tells us about the power of personalised messaging at scale.

Our Digital Campaign Manager, Duncan Jones, tells us why traditional concepts like send time optimisation are becoming less relevant in a world where personalisation is king.

What Gartner's latest 'Hype Cycle' tells us about the way consumer's will monitor, and utilise, their own data.

The Rise of the Big Data Consumer

Why the millennial segment no longer exists in an age of increasing personalisation.

Don't Say the 'M' Word

How ‘sentiment at scale’ could open up a new world of insight to marketers.

Collection of emojis on screen