Our new Senior Data Planner, Caitlin Hubbard, talk us through the challenge of personalisation and questions the role the consumer themselves should be playing in this process.

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The day after Election 2017, Fuel’s Eve Fantom discusses how political use of Big Data will lead to increased public awareness of the 'value exchange'.

What Trump’s election tells us about the power of personalised messaging at scale.

Why the millennial segment no longer exists in an age of increasing personalisation.

Don't Say the 'M' Word

How ‘sentiment at scale’ could open up a new world of insight to marketers.

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