Public Health England - Campaign Evaluation

The Challenge

  • The DoH spent £8.1m on a campaign around stroke symptoms awareness
  • When a campaign is based not just around saving money, but lives, a detailed evaluation of campaign performance becomes even more important

The Solution

  • Fuel collated data from 15 different sources and across 5 stages in the patient’s journey through NHS treatment, from initial symptoms and rapid response through to hospital discharge.
  • The key metrics to be assessed were: number of 999 calls generated, response time, how many years of quality added to lifetimes due to response, and monetary value of the campaign to the state.