Our Services

We integrate different types of technologies to deliver a Total Customer View, bringing Insight, Technology and Creative together.
We show you what your data means so you can prioritise relevant content and messaging.
We make sure you target the right customers with the right message, through the right channel at the right time.

What we do

  • Data planning

  • Database design & creation

  • Email campaign management

  • Predictive analytics

  • Digital analytics

  • Campaign optimisation

Data Planning

Who is it for?

Data planning helps businesses understand what data they have, what data they need and how to translate that data into an impactful communications strategy.

How we help

Data planning involves identifying the client need and then identifying what data sets are available and what datasets are required to meet that need.

By working with our analysts to decide the best approach to understanding customers, Fuel planners manage your customers across their consumer lifecycle.

From prospect to trialist to loyal customer to lapsed customer, Fuel ensures appropriate communications and encouraging engagement at the various touchpoints along the customer journey.

Contact

Matthew Jones
Planning Director
Tel: 
0203 128 6969
Email: 
matt.jones@fueldata.co.uk

Database Design & Creation

Who is it for?

A data-informed approach to marketing needs to be ordered and structured to allow actionable insight, allowing clients to understand the high value customers and providing the basis for segmented, one-to-one communications.

Without a sound, future-proof data structure as the key enduring asset, the data itself becomes fragmented and degraded.

How we help

Our team have experience in building databases to support customer-centric marketing across email, push, SMS, content and display advertising.

We work from the beginning, understanding your business, your customers and your ambitions. Scale isn’t an issue. Granularity is. Transforming customer behavioural data into action requires a structure that allows data to be accessed, understood and used. Our experience allows us to advise our clients on the best approach and the right technology.

Contact

Charles Ping
CEO
Tel: 
0203 128 6968
Email: 
charles@fueldata.co.uk

Email Campaign Management

Who is it for?

To deliver truly relevant marketing, and stand out from the noise, campaigns need to be built that deliver true value to customers.

There’s no escaping that relevance means complexity, both in data and in the execution of campaigns. Our campaign management experience means we can help clients who want to build complex campaigns and systems and support them moving forward.

How we help

Our experience in recommending and building platforms to enable real-time campaign execution allows clients to focus on the marketing, not the technology. We work with a variety of technology providers and are comfortable with scheduled campaigns right through to behaviourally triggered programmes. Our services team can help set up campaigns for clients and then hand the reins over to internal teams or provide an outsourced resource.

Contact

Matthew Jones
Planning Director
Tel: 
0203 128 6969
Email: 
matt.jones@fueldata.co.uk

Digital Analytics

Who is it for?

Understanding how customers consume digital assets, making recommendations and delivering improvements is key to improving digital performance. As more customers become multi-device, driving improvement at an individual level is critical.

How we help

Our digital analytics team have experience across retail, public sector, utilities, leisure and financial services. Our capabilities cover the design and implementation of digital analytics platforms, evaluation of existing platforms and architecture, individual level understanding and the matching of data back to CRM databases. We work with the major analytic suite providers and are platform agnostic.

Contact

Charles Ping
CEO
Tel: 
0203 128 6968
Email: 
charles@fueldata.co.uk

Predictive Analytics

Who is it for?

A strategy driven by relevant communications needs to be powered by predictive analytics. Clients who want to make the next communication the right one need to understand what to do next, what to say next, when to say it and through which channels.

How we help

Our team of analysts have experience in building models that segment, predict and classify customers. Whether the challenge is a basic RFV segmentation or a more complex ‘next best action’ engine that works across web, email, social or telephony, our team understands the issues and techniques. Together they work with client stakeholders to drive measurable increases in engagement and value.

Contact

Charles Ping
CEO
Tel: 
0203 128 6968
Email: 
charles@fueldata.co.uk

Campaign Optimisation

It’s very easy to launch an activity, see an improvement and sit back. However, progress never sleeps and there are always ways to improve activity. Our innate curiosity drives us to find improvements, whether through the aggregations of small gains or a well thought-out change of direction.

Our campaign optimisation work brings together many parts of our portfolio. We use skills in data integration, predictive analytics, campaign management and digital analysis to make specific and measureable changes that deliver proven returns.

Contact

Matthew Jones
Planning Director
Tel: 
0203 128 6969
Email: 
matt.jones@fueldata.co.uk